Name
*
First Name
Last Name
Preferred URL
Phone number
(###)
###
####
Email address
Physical Address
Contact Information
Social media links
What are your goals for your new brand identity?
What is your company's mission? Who are you trying to help & what are you trying to help them with through your business?
What feeling do you want your site & branding to give off? When customers interact with your site/brand, how do you want them to feel?
If your brand were a person, what would their characteristics or personality be?
If you have current branding, why do you feel the need to rebrand? What is the feeling your current brand gives off that you find doesn't currently fit?
Are there any symbols associated with your industry or company?
Who is your competition?
How do you want your brand to present itself in the market? How would you like to be different from your competition?
Do you have a preference between a wordmark or a symbolic logo?
Wordmark: Incorporates your company name into a uniquely styled type font treatment. A wordmark is largely made up of the text of the company’s name, and may have some graphic elements - lines, boxes, borders - that interact with, surround or even form the letters.
Eg. Coca Cola, Google
Symbolic logo: Icons and symbols use imagery that conveys a literal or abstract representation of your company.
Eg. The Apple apple, the Nike swoosh
Keep in mind, symbolic logos can be more restrictive to future growth if the symbol is very literal.
Do you have any special requests, or want to provide more information about what you would like in the design of your site, brand or logo? Leave it here!
